|
A common method to build backlinks used by webmasters today is called article submissions. This is when you write an article and submit it to an article directory. The way you build backlinks is that you are able to place hyperlinks inside of the articles content or in an author’s resource box below it. This is an excellent way to build unique relevant backlinks. However, many webmasters don’t use this method effectively. This article is designed to help you understand the proper way to write and submit articles and achieve their maximum value.
Writing the Article
The first step is to actually write an article. Obviously, the article needs to be directly related to your website’s content. You want the article to be unique and not copied from another source. Copying content from another published website is considered duplicate content and will give little to no value in terms of a backlink. Your articles need to be unique and this is where most webmasters fail. Everyone wants to take the easy route and just either re-write an article manually or use software to so called “spin” the article. This is a bad idea and to obtain any worthwhile results you’ll need to spend the time and actually write a unique article. Not only will you get more value in terms of a backlink you’ll also have a better chance of the article appearing in search results itself. This also means that the traffic going over to your article might find its way to your website.
So, it’s crucial to remember that each article must be written manually and be unique from any other articles you’ve written. This isn’t a hard process and you can actually write about the same exact topic quite a few different times without having any duplicate content issues. You’ll find after some practice you can write about the exact same topic maybe ten different times without having duplicate content issues. Aim to have around 500 to 750 words in each article, considering content is king to Google you want to make the article as content rich as possible. Sure, you can write far longer articles, but you want to use your time wisely to write as many articles as possible.
Adding Your Links
Let’s get down to the whole reason you’re writing articles in the first place. There is a right way and a wrong way to insert your links into your article. First, depending on the article directory guidelines you may or may not be able to insert your links directly into your content. If you are able to place your links inside of the content then do it; anchor text the keyword or keyword phrase you’re trying to rank for. You’ll also want to make sure that you insert in the article the appropriate amount of links. Most directories have a limit to the amount of links you’re allowed to add, again be aware of this and follow all article directory guidelines.
Now that we went over where is the best place to insert your link in your article let’s taking about proper link distributing. One of the big issues I always see with links in articles is that people with multiple links point them to the same URL. This is not a good idea; in fact you want to use the other available links to point to internal web pages. This helps builds backlinks to your internal web pages and gives them some keyword and backlink value. It will also help appear like natural link building to search engines like Google or Yahoo.
|
