10
Is Adsense really worth it?
I visit and am a regular member of quite a few |Forums and have noticed that the subject of Adsense earnings is increasingly popular.
The usual theme is that the poster is unhappy with their Adsense earnings are low and as such are asking wether or not Adsense is worth using.
Clearly if you earn little from Adsense then the question is almost answered for you, but equally if you earn a lot the question is again answered for you.
There are many factors that make earings from Adsense vary not least:
- Ad placement.
- Quantity of Ads.
- Subject matter of the website.
- The type of visitors the site gets.
- The amount of visitors the site gets
Now I am not saying that these are the only or definitive factors, but to me they do hold the biggest sway.
Ad Placement.
Clearly if the Ads are not placed in such a away that they become a part of the site and an obvious link through to what the visitor is looking for then you are very unlikely to get any clicks.
Quantity of Ads.
Again, if the Ads are not in sufficient quantity that the visitor will easily find them whilst browsing the site then chances of a click are again greatly reduced.
Subject Matter of Website/ The type of Visitors the site gets.
I came to this conclusion after reading a post with this subject, and then following up with a little of my own research. Website owners, or Webmasters (I hate that term!), seem to be less likely to click Ads than the general public. This could be to do with to do with the type of site either is most likely to visit.
The general public generally have no idea about Adsense and just see the link as the website offering a helpful link in their pursuit of whatever they are looking for. For instance, I directed one of my “test subjects” to an Adsense only site with the task of finding out certain information. They gladly clicked the links in order to continue. Ok that’s a bit of entrapment if you like, but if the user came across this site on a normal search chances are they would click through, wheras neither I nor most webmasters would.
The amount of Visitors a site gets.
Truly this a big factor, the more traffic the more chances of a click. After all we are talking percentages here, so the higher the traffic the more chances of a click.
For me Adsense is just a little extra income here and there, I don’t rely on it so its just nice when it comes through. There are other alternatives, but all with equal areas that affect earnings. There is no one right answer as who to use.
One Response to “Is Adsense really worth it?”
Leave a Reply
You must be logged in to post a comment.
What you use should depend on one your sites traffic. The demographics of that traffic. Also try to make sure the ad system you use is serving relevant ads. I would also make sure if you use google or yahoo to put in banner sales or amazon items if your sites content would fit with their products as well.
Not all ad systems are right for all sites and using them may be a total waste of your sites ad space. It takes time to determine what works well and a lot of patience.