TriPHP Blog

The importance of Design.

So how important is Website Design?
As far as Seo or Serps are concerned not at all.
Things change however when the human element is involved.

Its all about giving the visitor confidence in you and your
website, especially if you are selling something. Liken it to a
shop, if you walked in and it was a mess, poorly lit and
decorated you would be unlikely to stay long let alone buy
anything. The same applies to Websites.

Firstly we have to consider the speed of load, too slow and your
lost straight away.
Secondly the design. Like it or not we humans judge things withouth thinking on how they look. Your product may be the best in the market place, but a poorly laid out site will put off many a visitor.
Colours are also important,if a visitor is going to be staying at your site for a while then making a pleasant colour scheme that is easy on the eyes is important.I read once about the 3 colour rule,meaning avoid using more than 3 colours and make sure they go together, I beleive this is good advice.

Overall layout is probably the hardest for most site owners to acheive easily.
The site must be easy to navigate,complicated or unclear navigation is a big turn off.

Making the visitor aware of what you and your website have to offer as soon as they hit the landing page is a big must, a bit like the shop window in the high street, if you dont lay out your shop window with what your have to offer then those looking are going to walk on by.
Keep the text of the site as much the same as is possible, it does make a difference, for ease of reading as well as a professional look.Dont make the text too small either.
Make sure that as much as possible all pages keep to the same theme for a really professinal look, this also keeps the  overall site navigation easier. For example, if you have a nav bar on say the left on the home page try to keep it there for the rest of the site.
Headers and logos that are poorly made will also  spoil a good website,if you are like me and dont have the skills to design them, then find someone to do it for you. There are many designers out there who will design and make your banners and logos for reasonable money, beleive me its worth it.

Overall you have to make the visitors experience a pleasurable one,build their confidence in your product and create the professional image.
Remember this, with all the competition there is on the internet your first impression does and will count.